Dr. Gaetano Lo Presti, PhD
Economist, researcher, author and strategist specialising in Contemporary Marketing, artificial intelligence, data analysis and neuroscience.
About
Dr Gaetano Lo Presti (PhD Marketing, MBA, MSc Marketing, BSc Economics, BA (Hons) International Studies) is an economist, researcher, and consultant specialising in business, marketing, artificial intelligence and security. He is internationally recognised as a leading figure and the father of contemporary marketing, noted for advancing a scientific approach grounded in neuroscience, data analytics, and artificial intelligence to predict and shape human behaviour. Amazon UK Best Seller Author. His latest book, Artificial Intelligence in Contemporary Marketing, was published worldwide on 22 October 2026.
An expert in AI and emerging technologies, Dr Lo Presti has taught a wide range of academic courses and seminars worldwide. He is a highly sought-after and respected advisor to companies, multinational corporations, governments, and public institutions.
Education
- PhD Marketing
- MBA
- MSc Marketing
- BSc Economics
- BA (Hons) International Studies
Research
As Director of Research of the Lo Presti Institute, Dr Lo Presti leads interdisciplinary research into human behaviour and decision-making, bringing together neuroscience, data analytics and artificial intelligence.
Contemporary Marketing
Contemporary Marketing is the scientific method conceived and named by Dr Lo Presti. It is grounded in neuroscience, data analytics and artificial intelligence, and is used to understand, predict and shape human behaviour.
Books
- Contemporary Marketing: AI, Data Analysis, Neuroscience — AcademicBooks, 2026. Amazon UK Best Seller.
- Artificial Intelligence in Contemporary Marketing — AcademicBooks, 22 October 2026. Available worldwide.
Professional Work
Dr Lo Presti advises companies, multinational corporations, governments and public institutions, and serves as Director of the international consulting firm Lo Presti – Business & Marketing Strategies.
Organisations
- Lo Presti Institute — co-founder, Director of Research, Trustee and Board Member
- Lo Presti – Business & Marketing Strategies — Director
Media & Interviews
For interviews, speaking invitations and media enquiries, write to gaetano@loprestiinstitute.com.