Gaetano Lo Presti, PhD Marketing, MBA, MA Marketing, BSc Economics, BA (Hons) International Studies, is internationally recognised as the father of contemporary marketing, a discipline he both conceived and formally coined. He is a distinguished economist and business and marketing consultant, having advised numerous multinational corporations, governments, and non-governmental organisations. Dr Lo Presti is co-founder, Director, and Trustee of the Lo Presti Institute of Research, Technology, and Innovation, and serves as Director of the international consulting firm Lo Presti – Business & Marketing Strategies. Should his forename Gaetano or surname Lo Presti prove difficult to pronounce, he may simply be referred to as Dr G.